Nutrition Templates
Marketing School Breakfast
- Is your cafeteria ready to roll out a new breakfast to students while utilizing student voices, marketing plans, incentives, and technologies to get the word out?
- Does your school have communications, marketing, journalism, music, theater or arts programs, an enthusiastic group of volunteers, local businesses that could donate prizes, or other resources that can tap into?
- Is there funding that you can use to send texts, design and print postcards, produce a TV commercial, or create other marketing materials? Or can you market on the cheap with Twitter, Facebook, school announcements, word of mouth, volunteers, and donations of printing, prizes, and other supplies?
- Are there ways that you could combine your marketing with a new brighter cafeteria, fresher food choices, or changes to school policies that get more students to breakfast?
First, investigate! There are lots of reasons why students might be skipping breakfast in the morning. Maybe your friends want to sleep in, don’t know how much breakfast costs, haven’t seen the menu since 2010, or can’t make it to breakfast because of before-school activities. By researching why they’re not coming to breakfast now, you can design a campaign that talks about their “barriers” to getting breakfast. Go for the triple win by promoting more appealing foods, making the cafeteria more fun, and promoting those changes to students. Even the best food in the most colorful café needs policies and promotions and even prizes that support it!
Then ask yourself how you can make change happen in your school. Are you and your friends involved in creating the social marketing plan so that the promotion really connects with students? Is your cafeteria trying to make positive changes—offering more appealing foods, having fun events, or creating a bright, welcoming space—but no one knows about it?
Read more to help your cafeteria get the word out to students!
Marketing School Breakfast
- Is your cafeteria ready to roll out a new breakfast to students while utilizing student voices, marketing plans, incentives, and technologies to get the word out?
- Does your school have communications, marketing, journalism, music, theater or arts programs, an enthusiastic group of volunteers, local businesses that could donate prizes, or other resources that can tap into?
- Is there funding that you can use to send texts, design and print postcards, produce a TV commercial, or create other marketing materials? Or can you market on the cheap with Twitter, Facebook, school announcements, word of mouth, volunteers, and donations of printing, prizes, and other supplies?
- Are there ways that you could combine your marketing with a new brighter cafeteria, fresher food choices, or changes to school policies that get more students to breakfast?
First, investigate! There are lots of reasons why students might be skipping breakfast in the morning. Maybe your friends want to sleep in, don’t know how much breakfast costs, haven’t seen the menu since 2010, or can’t make it to breakfast because of before-school activities. By researching why they’re not coming to breakfast now, you can design a campaign that talks about their “barriers” to getting breakfast. Go for the triple win by promoting more appealing foods, making the cafeteria more fun, and promoting those changes to students. Even the best food in the most colorful café needs policies and promotions and even prizes that support it!
Then ask yourself how you can make change happen in your school. Are you and your friends involved in creating the social marketing plan so that the promotion really connects with students? Is your cafeteria trying to make positive changes—offering more appealing foods, having fun events, or creating a bright, welcoming space—but no one knows about it?
Read more to help your cafeteria get the word out to students!
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Steal These Ideas
Brainstorming as a school
Sometimes a group of 6 or 8 students can have hard time deciding how to make their school a healthier place. While surveys, interviews, and focus groups can all help, one school in Kansas decided to bring their whole student body together for two Students Taking Charge forums.
Seeing is believing
Are you getting a lot of resistance from your principal or school nutrition director? Does it seem like you're just not speaking their language? Or do they not understand what your changes will really look like? Find out how Northampton High School took their school leaders to visit another high school that has already put their ideas into action!